No matter what industry you work in, you probably know that cloud computing services are quickly taking over the market. What you may not know, however, is how much market share cloud computing already has in the technology sector and other industries as well. Let’s take a look at some hard numbers and see exactly how far cloud computing has come over the past few years, as well as where it’s going in the future.
Cloud computing is a relatively new category in IT, so it can be challenging to get a grip on what’s actually happening in terms of market share. In many cases, organizations are deploying multiple cloud solutions. In its latest State of Cloud report, 451 Research stated that although AWS dominates public cloud services with an estimated 31 percent market share, Microsoft Azure has gained traction among enterprise customers as well as SMBs and represents 19 percent of total spending on IaaS/PaaS in 2017. With respect to SaaS, Gartner estimates (as of May 2018) that Google is in first place with 25 percent market share followed by Salesforce (21.6 percent), Microsoft (10.9 percent), Adobe (9.2 percent) and Workday (7.1).
Market share numbers
Google has a huge lead on market share for cloud computing, according to a report by Synergy Research Group. It controls 33% of worldwide revenues from services including search, mobile apps and advertising. But Amazon isn’t far behind with 32%. Microsoft rounds out the top three with 14%, but its revenues are growing faster than Google or Amazon; it actually gained 1% market share from 2013 to 2014. The rest of the pack IBM, Rackspace, Oracle and Salesforce isn’t even worth mentioning individually. Though you may have your own favorite server company that’s not listed here; IBM still owns some significant market share in servers and application software but it barely registers in cloud computing.
A look at Amazon AWS, Microsoft Azure, Google Cloud Platform
In 2017, several large companies launched their own public cloud services. Each company has its own benefits and drawbacks, and each provides more flexibility in terms of hardware options. While it’s impossible to know how these giants will impact each other as they compete for market share, it’s important for small businesses to take advantage of them. Here’s a look at three big players that have changed cloud computing: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform. This information will help your business gain an initial understanding of what’s available so you can make informed decisions about your tech setup later on. However, there is much more to consider when making such an investment, pricing and reputations may change over time, not to mention these are only three of many choices available so further research may be necessary before purchasing specific products from each provider.
A long way to go
Cloud adoption among businesses continues to rise and will become an even bigger trend as companies, including small- and medium-sized businesses (SMBs), look for more cost-effective ways to keep up with demand. But growth will be slow going not only because SMBs tend to lag behind when it comes to technology advancements but also because of competition from other solutions, such as software as a service (SaaS). The market share of both SaaS and traditional onsite solutions are expected to grow in lockstep over the next five years, reaching a combined $1 trillion by 2018.
Cloud computing represents an enormous opportunity for any business that wants to harness its power. It’s truly a disruptive technology, and as more businesses embrace it, it will continue to have a massive impact on our everyday lives. Over time, it’s going to completely transform how we use technology at home and in our businesses. A big part of that transformation is going to be an increasingly mobile experience that means even more opportunities for entrepreneurs who are ready to capitalize. Because there’s never been a better time than right now to get started.